Gift Rush

About Gift Rush

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

Play the video above to watch the full video interview and hear more insights from Harrison Barrett.

About Gift Rush

The founder of a collapsed British “shadow bank” accused of misappropriating £1.3 billion (US$1.7 billion) was reportedly a prolific high roller who bet up to £60,000 ($80,000) per roulette spin at London’s exclusive casinos.

Paresh Raja’s mortgage lending company, Market Financial Solutions (MFS), collapsed into administration in February amid allegations of massive financial irregularities.

A source familiar with Raja’s gambling habits told The Telegraph he was a regular visitor to the upmarket Palm Beach Casino and Colony Club in Mayfair, one of London’s most affluent districts.

What is Gift Rush?

According to the governance policies of Meta, the owner of Instagram, gambling platforms can use programmatic advertising services and branded content, provided they receive authorisation from the platform. They cannot target content to individuals under 18 or territories where gambling is not regulated.

To obtain Meta’s approval, the company needs to fill out a form and attach documents proving its operating licence. This same form includes a contract, in the form of an “I accept the terms and conditions” button. In it, the advertiser releases Meta from liability for any violations of the content, including legal or administrative proceedings.

The acceptance and authorisation process is restricted to paid media. Regarding organic content that sells, markets, depicts or promotes online gambling, Meta states, in the restricted products and services section, that it encourages safety, prevents potentially harmful activities and displays content only to those over 18 years of age.