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Anthony Lee, who served as the Conservative Party’s director of campaigning, pleaded guilty to two counts of cheating under sections 42(1)(a) and 42(1)(b) of the Gambling Act 2005.

Meanwhile, Laura Lee (formerly Saunders), his wife and former head of international for the party, who also stood as the Conservative candidate in Bristol North-West at the 2024 election, pleaded guilty to one offence under section 42(1)(a).

The two join Amy Hind and Craig Williams, who pleaded guilty to these offences on 29 June 2026.

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Jean-Michel Costes has also left the board after concluding his role at France’s Autorité Nationale des Jeux (ANJ). 

Costes was involved with GREF at a time when numerous European regulators, including the ANJ, focused on tightening advertising regulations and boosting player protection frameworks. The forum thanked Costes for his dedicated service.

Replacing Miller as treasurer is Ian Angus, director of policy at the UK Gambling Commission where, since 2020, he has been closely engaged in policy development. This includes the Gambling Act white paper and its recommendations on financial risk assessments.

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The company only began sales towards the end of 2025, but Yashin says it has subsequently signed around 30 to 40 contracts. Partners include BGaming, SoftSwiss, 1xBet, 01.tech, and Broadway.

Despite his experience launching businesses, Yashin has been surprised by the enthusiastic reception from the wider industry. Perhaps even more revealing is the feedback from the people tasked with selling the product. According to Yashin, one Swipe Games business development manager with more than 20 years’ industry experience told him he had never found a new product easier to pitch.

The response extends to potential customers. Yashin says that of around 50 leads generated through events and the company’s network, only one decided against integration, leaving Swipe Games prioritising a queue of prospective partners.