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Respondents also requested structured and consistent guidelines with key performance indicators aligned to relationship outcomes. Real-time, detailed data alongside predictive behavioural signals also came up as a frequent answer.
Managerial autonomy supported by senior leadership was also mentioned by respondents.
“VIP operations is the most human function in iGaming, run by the smallest teams, on the least purpose-built technology, against the shortest-horizon metrics,” said Grygorenko.
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The deal, subject to regulatory approvals, is expected to be finalised later in 2026.
With the addition of OmniLogic, the supplier expects to “add proven technology, specialist expertise and established customer partnerships that complement our existing capabilities and strengthen our global business”.
OpenBet describes OmniLogic as “the partner of choice for lotteries worldwide”.
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CEO Peter Kesitilwe recently told iGB he hopes the first Africa Safer Gambling Week will be the beginning of a new era of collaboration that boosts player protection efforts.
“We want Africa Safer Gambling Week to create a platform for ongoing cooperation,” he said.
“The campaign may run for a week, but responsible gambling must be practised throughout the year.”
