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Peter Kesitilwe, CEO of the AiA, said the industry’s growth must be matched by a stronger focus on player protection, highlighting the need for greater collaboration between regulators and operators.
“As Africa’s gambling industry continues to grow, player protection must grow with it,” he said. “Africa Safer Gambling Week brings regulators and industry together around a shared commitment to safer gambling and stronger consumer protection.
“We fully support consumers having the tools and information they need to gamble responsibly, this week, like every week, is about ensuring our customers’ safety.”
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How to play Oktober Party
Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.
By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.
The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.
