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He says the signs have so far been “very encouraging”, telling iGB: “The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion.

“It has to translate into practical action, educating players, engaging communities, protecting young people and highlighting the dangers of illegal and unlicensed gambling.”

Africa’s Safer Gambling Week will be held annually, although Kesitilwe stresses player protection should be viewed through a daily lens.

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KVA expressed concern over the potential manipulation of Google’s autocomplete function by unauthorised operators and websites primarily set up to redirect Dutch consumers to illegal gambling offers.

While acknowledging Google’s cooperation in removing paid advertisements promoting illegal casinos, the KVA emphasised the need for the company to take more comprehensive measures addressing organic search results.

Dutch MPs have raised similar concerns before. In December 2025, CDA MP Straatman asked the state secretary whether websites advertising as “Beste casino’s zonder Cruks” should be taken offline immediately. 

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I’ll be behind the scenes helping tie up the loose ends, and then I’ll be taking a much-needed vacation staycation while I contemplate the next chapter.

Feel free to reach out. You can find my detail at http://billbeatty.net.

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