Wild Flow

About Wild Flow

As Spain celebrated the successful end of their campaign, Kambi was reflecting on a significant achievement of its own. For the sports betting technology provider, the tournament represented a major technological milestone: its first World Cup traded entirely by AI.

Across 104 matches and more than 100 million bets, AI handled every stage of the pricing lifecycle – from ingesting data and creating the offering to managing liabilities and settling bets. The platform recorded zero downtime, delivered an operator trading margin of 18% and, during the final alone, processed more than one million unique bet combinations.

Kambi had set itself the ambitious target of delivering the entire tournament through AI. By the time Spain lifted the trophy, it had provided compelling evidence that automated trading could withstand the scale and intensity of sport’s biggest betting event while improving the experience offered to operators and their customers.

About Wild Flow

At the top of the odds, we have a matchup between the Tampa Bay Lightning and either the Colorado Avalanche or Las Vegas Golden Knights. Tampa looks like a favorite thanks to their Goal Differential of +20, although they aren’t even top of the Discover Central division at this point, trailing both the Florida Panthers and Carolina Hurricanes.

Meanwhile, Colorado and Vegas are both competing to win the Honda West division, but 2019 champions St. Louis also up there in the standings, but with an even goal differential.

Also prominent in the potential matchups are the Boston Bruins, Montreal Canadiens and league leading Toronto Maple Leafs. Although Toronto has a better record than Tampa Bay, they’ve played four more games and have a worse goal differential, and perhaps an easier schedule thanks to being in the Scotia North division with the league’s worst team, the Ottawa Senators.

About Wild Flow

Application providers, digital platforms, hosting services and media intermediaries must remove irregular advertisements and campaigns after notification from the competent authority. The rapporteur’s version requires that the notification clearly and specifically identifies any content deemed irregular and ensures the right to a fair hearing and full defence. Journalistic, academic, parliamentary, artistic and opinion content are expressly protected. 

Operators and companies linked to them are also prohibited from acquiring, licensing, or exploiting rights to sporting events held in the country. In the area of ​​administrative penalties, the rapporteur’s text incorporates the new infractions into the existing sanctions system in Law 14.790 of 2023, which provides for fines of up to BRL2 billion ($392.8 million). 

One of the main changes made by Vieira is the creation of the crime of promoting unauthorised betting operators. The penalty is one to five years imprisonment. This may be increased by one-sixth to two-thirds when the promotion is done by a digital influencer, athlete, or well-known person, due to their greater ability to reach the public.